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Shanghai General Motor, with the long term goal of “leading domestic and international competitiveness”, adhering to the business philosophy of "customer-centric, market-oriented", constructed a world-class Enterprise that have a solid foundation and the capabilities of sustainable development. It is an important force in Chinese auto industry. Etonenet with SGM built the first mobile promotion of new car in China hand in hand-- "drive Buick home"

• Requirement: introduce new car model to public through mobile application
• Solution: targeted multimedia content delivery to potential customers
• Feedback: fast replies, extensive customer base, detail consumer classification and cost effective.