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Leading furniture chain Macalline devises a market campaign for its new store, which combines traditional advertisements through newspaper, TV, and radio and lead to a climatic ten-day event of "Instant Kill" Auction. Etonenet provides Macalline a highly efficient and agile mobile platform, which successfully fits together multiple advertisement channels and brought huge popularity for the new store. The system also brought huge attention to the sales promotion, which is designed differently from other promotions with its catering to customer psychic, stimulating consumption and increasing sales.